7. Be concrete, not abstract

Unless you have a good reason, if you can use a concrete word instead of a more abstract word that means the same, choose the concrete word.

Your message will be more direct and therefore more powerful.

Sometimes, instead of this ... :	you could try this:
eliminate	cut out
achieve an objective	meet a target
employment opportunities	jobs
negative evolution	downturn
remunerated employment	paid work
investing in human capital *	(workforce) training improving (workers’) skills training and education

* As this example shows, the problem is often pinning down your exact meaning.